Paid To Be Different

Paid To Be Different

For Loan Officers Who Are Tired
Of Blending In

For Loan Officers Who Are Tired
Of Blending In

This is for those ready to make clients come to them, who are sick of chasing.

Turn your content into a client magnet and make people chase you

  • brand accelerator
  • brand accelerator
  • brand accelerator
  • brand accelerator

Paid To Be Different

For Loan Officers Who Are Tired
Of Blending In

This is for those ready to make clients come to them, who are sick of chasing.

  • brand accelerator
  • brand accelerator

STOP CHASING, START ATTRACTING

Learn the insights, tactics, and tools on how to build a mortgage brand that attracts business so clients & agents always remember you.


Learn the insights, tactics, and tools on how to build a mortgage brand that attracts business so clients & agents always remember you.


Learn the insights, tactics, and tools on how to build a mortgage brand that attracts business so clients & agents always remember you.


Steal Our YouTube Strategies That Helped Us Bring Way Too Many Leads That We Even Know What To Do With

Detailed Gameplans For Every Aspect of Your Business (Strategy, Content Creation, Copywriting, Offer Creation, Sales Automation, and More)




Access to Creator Blueprints We Use To Attract new Leads & Referral Partners with Content


Access to Creator Blueprints We Use To Attract new Leads & Referral Partners with Content

Detailed Gameplans for Marketing Your Business So You Make More In Less Time (Strategy, Content Creation, Hooks, Frameworks etc.)

Detailed Gameplans for Marketing Your Business So You Make More In Less Time (Strategy, Content Creation, Hooks, Frameworks etc.)

Access to 45+ Plug-and-Play Lead Magnets

Access to 45+ Plug-and-Play Lead Magnets

Access to 45+ Plug-and-Play Lead Magnets

Join Now — $147/mo

Join Now — $147/mo

Only 50 Spots

***This community’s in high demand, and to keep the experience personal,

we’re only accepting 50 members right now.***

***This community’s in high demand,

and to keep the experience personal,

we’re only accepting 50

members right now.***

How the Our B.R.A.N.D Method Can Help You 3x Your Business Without More Cold Calling

If you’re experiencing any of the following, this might be right for you:

—> You’re closing 3–5 loans a month, but growth feels capped because most of your time goes to chasing deals instead of attracting them.

—> Referrals and agent relationships keep you afloat, yet you know they won’t take you to the next level.


—> You’re respected as a “solid LO,” but not seen as the stand-out authority who gets business handed to them.

—> You’ve tried scripts, tech, and coaching…but nothing has fixed the problem of blending in.

—> You know brand is the key to breaking through, but you’re stuck repeating the same grind month after month.

After trying what everyone in the mortgage industry was preaching and getting burnt out…I decided there had to be a better way to attract business and actually enjoy it.

That’s when we discovered the B.R.A.N.D. Method and YouTube Marketing.

The B.R.A.N.D. Method is designed to help you attract MORE leads without hustling harder so you can experience a mortgage business where you do things you love.

Imagine if your calendar looked like this👇

Coming to work Monday morning with a calendar full of leads ready to talk to you that are pre-sold is the DREAM…I promise you lol.

Now you're probably thinking, what exactly do I get?

Here's what you get when you join…

Here's what you get when you join…

Here's what you get when you join…

Get accountability and support from a community of loan officers without feeling like you’re figuring it all out alone.

Access coaching and insights directly from Ben Stef and Jeff Trevarthen without paying for an expensive mastermind.

77 Idea Generation Writing Prompts For Creators: Use These Whenever You Need a Quick Idea to Make a Piece of Content About

Build a brand people actually remember without sounding like every other loan officer.

Attract consistent inbound leads without chasing agents constantly.

Gain confidence on camera without feeling scripted or fake.

Create content that generates clients without spending hours figuring out what to post.

Stand out in your market without competing only on rates and products.

Launch your first lead magnet without expensive tech or complicated funnels.

Become the trusted authority in your niche without needing decades of experience.

Scale your marketing reach without hiring a big team right away.

Build a predictable growth system without the stress of rollercoaster months.

Love running your business again by doing the things you love without the constant fear of where your next deal is coming from.

Meet Your Team 👇🏻

Ben Stef, some guy that got tired of doing what everybody else was doing.

Ben Stef, some guy that got tired of doing what everybody else was doing.

Ben Stef, some guy that got tired of doing what everybody else was doing.

I think in a world where we all sell the same thing, there comes a point where you realize that there's not much that differentiates you off the products alone.


I wanted to create my own strategy make my competition irrelevant by doing crazy things that normal loan officers didn't do.


It's my passion to help other LOs think differently and stand out, while grow their online brand via videos/social media…because I think MANY are doing it wrong now.

I think in a world where we all sell the same thing, there comes a point where you realize that there's not much that differentiates you off the products alone.


I wanted to create my own strategy make my competition irrelevant by doing crazy things that normal loan officers didn't do.


It's my passion to help other LOs think differently and stand out, while grow their online brand via videos/social media…because I think MANY are doing it wrong now.




Jeff Trevarthen, someone who realized YouTube was the key to attracting mortgage business everyone else was chasing


Jeff Trevarthen, someone who realized YouTube was the key to attracting mortgage business everyone else was chasing


Jeff Trevarthen, someone who realized YouTube was the key to attracting mortgage business everyone else was chasing

I've seen it all. Every coaching program and prospecting method….but nobody was teaching, providing value, and doing video (at least at the time).


So I hopped on YouTube to simply help people make better mortgage decisions.


That turned into over 100+ leads a month and consistent 5-figure months.


Excited to help others do what I did!!

  • brand accelerator

If You Join Now, You'll Get Our Bonus Audio Trainings

Only $297/mo

Get Access For Just $147/mo

Join Now →

  • Community support and direct coaching access


  • Consistent inbound leads without agent chasing


  • Confident, authentic on-camera presence


  • Memorable personal brand that stands out


  • Predictable growth system with less stress

Only $297/mo

Get Access For Just $147/mo

Join Now →

  • Community support and direct coaching access


  • Consistent inbound leads without agent chasing


  • Confident, authentic on-camera presence


  • Memorable personal brand that stands out


  • Predictable growth system with less stress

  • brand accelerator
  • brand accelerator
  • brand accelerator

If You Join Now, You'll Get Our Bonus Audio Trainings

Only $297/mo

Get Access For Just $147/mo

Join Now →

  • Community support and direct coaching access


  • Consistent inbound leads without agent chasing


  • Confident, authentic on-camera presence


  • Memorable personal brand that stands out


  • Predictable growth system with less stress

  • brand accelerator

Plus You'll Get These Bonuses👇

Plus You'll Get These Bonuses👇

Plus You'll Get These Bonuses👇

Also included at no extra cost:

77 Content Creation Prompts

Access Our Prompts We Use To That Will Help You Create Better Content & Close Loans Quicker

Access Our Prompts We Use To That Will Help You Create Better Content & Close Loans Quicker

Access Our Prompts We Use To That Will Help You Create Better Content & Close Loans Quicker

Just copy and paste these into the AI tool of your choice and it will give you the results you need to save hundreds of hours.

Also included at no extra cost:

33 Persuasive Content Codes

How To Sell Without Selling. You'll Learn How To Show Value, Expose Gaps, & Create Demand So That They Pick You.

How To Sell Without Selling. You'll Learn How To Show Value, Expose Gaps, & Create Demand So That They Pick You.

Unlock 33 proven content frameworks designed to attract clients without sounding salesy. These codes show you how to demonstrate value, highlight what’s missing, and naturally position yourself as the obvious choice.

Also included at no extra cost:

The YouTube Growth Playbook

How To Grow Without Chasing Virality. Learn How To Create Videos That Rank, Build Trust, & Turn Viewers Into Clients.

How To Grow Without Chasing Virality. Learn How To Create Videos That Rank, Build Trust, & Turn Viewers Into Clients.

Get access to an excellent & proven system for building a YouTube channel that drives real business, not dumb vanity metrics that don't matter anymore. This playbook shows you how to craft ideas, master packaging, and execute correctly so you can turn YouTube into a lead machine ;)

Join Now — $147/mo

Only 50 Spots

You have two options…

You can keep trying to figure this out on your own…posting random content, guessing what works, and hoping something finally clicks lol. That’s what most loan officers and agents do, and it’s exactly why most stay invisible.

Or

You can join Paid To Be Different, work with Jeff & Ben and get the systems, feedback, and community that actually help you grow a brand people remember, attract clients without chasing, and finally get consistent leads from your content.

The choice is yours. One keeps you stuck in trial and error. The other gets you real traction faster.

See you on the inside.

This community’s in high demand, and to keep the experience personal, we’re only accepting 50 members right now.

PAID TO BE DIFFERENT

Join For Just $147/mo

Get Access Now →

Get Access Now →

  • Community support and direct coaching access


  • Consistent inbound leads without agent chasing


  • Confident, authentic on-camera presence


  • Memorable personal brand that stands out


  • Predictable growth system with less stress

  • Community support and direct coaching access


  • Consistent inbound leads without agent chasing


  • Confident, authentic on-camera presence


  • Memorable personal brand that stands out


  • Predictable growth system with less stress

Join Now — $147/mo

Only 50 Spots

Paid To Be Different is an educational community and mentorship platform. We do not provide financial, legal, or business guarantees. Success depends on personal implementation, market factors, and individual performance.


We’re here to give you tools, systems, and guidance — not empty promises. Your results depend on how you show up, take action, and apply what you learn inside the community.